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5 Ways to Use YouTube For Business
Youtube has allowed a large number of amateur entertainers to gain large followings without spending much. The methods used can be adapted into a beneficial avenue to explore for your...
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The Top 3 Social Media Campaigns of 2012
Social media campaigns are the hottest trend in advertising. There is a growing audience through any number of social media platforms, including Twitter and Facebook, and many businesses are savvy...
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3 Tips to Optimize Your Email Marketing Campaigns
Email allows businesses to send messages to customers in almost an instant, and it is a great marketing tool. As with all tools, businesses seek to use this marketing method in the most...
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5 Tips to Building Your Brand Online
The advent of the Internet has provided businesses with all kinds of tools and techniques to help them market their products and services in the online space. Businesses remain interested in connecting...
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How To Build A Better B2B SEO Strategy
SEO, search engine optimization, plays a crucial role in your overall B2B success. Building a better strategy can give you the competitive advantage, increase your lead generation and improve your...
View Article5 Creative Ways Your Business Can Use Video To Drive Traffic to Your Website
It’s not enough to know that your business should be using video as a marketing and customer outreach tool. You also need to know how to use it effectively, so that traffic will flow from the video...
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5 Ways To Generate Leads with Google +
Generating leads is the first stage in the sales process. It involves attracting potential customers long enough to draw them into speaking with the business about making potential purchases. Google+...
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The Best and Worst Times to Send an Email
The Importance of Getting Emails to the Intended Recipients Despite the advances made in Internet-based technologies and the advent of other online marketing techniques, email remains one of the most...
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Diversifying Your Content for Better SEO
When it comes to search engine optimization (SEO), most marketers will tell you about the importance of keywords, on-page optimization and link building. While these are indeed important elements of...
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My AdWords Account was Suspended. Now What?
So you’ve received the dreaded suspension email from Google. Your “Account has been suspended.” Of course the first reaction is to panic. However, suspensions are not uncommon and are just part of...
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5 Ways to Use YouTube For Business
Youtube has allowed a large number of amateur entertainers to gain large followings without spending much. The methods used can be adapted into a beneficial avenue to explore for your...
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5 Common Mistakes of the Self-Ran AdWords Account
Pay-Per-Click (PPC) advertising is a common and effective way for businesses and companies to market themselves and their products online. A well-structured and optimized campaign boosts brand...
View ArticleGoogle AdWords Introduces Enhanced Campaigns
Google AdWords is now giving advertisers more options to improve upon their current campaigns. With their enhanced campaigns, Google AdWords is now allowing advertisers to reach people with the right...
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How Mobile is Leading the Email Revolution [INFOGRAPHIC]
As the mobile market continues to grow, so does the way we view and interact with email. According to a study done by Return Path mobile is drastically changing the email market. According to the study...
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Pay Per Click Search Engine Marketing: The Importance of Negative Keywords
Imagine you are opening a sports store down the street, Joe’s Sports Store, and you are building a pay per click search engine marketing campaign. Like any online marketer, you may follow a few steps,...
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4 Ways Phone Tracking Can Improve Your Pay Per Click Marketing Campaign
Pay per click marketing campaigns have the advantage of tracking clicks and impressions, but phone tracking is a service that is not always utilized. Every customer is different and just as some...
View ArticleWhat’s the Value of Autocompletetype?
In a recent video, Matt Cutts from Google answers the question whether or not businesses should use auto complete on their web forms. While there is some debate on the issue, Cutts explains what...
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Walgreen’s First Ever Self-Powered Store is Coming to Evanston!
Walgreens, the pharmacy giant in the U.S. has announced that they have plans to reduce their carbon footprint by building a store that generates all of its required electricity on site. Walgreens has...
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The 3 R’s of Writing SEO Content Post-Panda and Penguin
You already know when and how to use your keywords. You already know not to use duplicate content to spam the search engines’ systems. You already know how to use a well-place link. But ever since...
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